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The new breakfast culture is shaped by omnipresent food trends such as vegan and veggie or traditional English breakfast and American brunch. The all-day breakfast ceremony is characterized by small-scale and individual dishes and meals that follow a colorful mix and an "everything is allowed" attitude. The special is combined with the individual and celebrated over hours. Everything that does you good and brings body, mind and soul into ceremonial harmony is associated with today's New Breakfast and understood as a counter-trend to the everyday Breakfast To-Go.
New Breakfast breaks with everyday conventions and focuses on bringing together different food cultures. Whether it's breakfast burgers with pancakes, overnight oats and granola with Belgian waffles, or sweet potato toast with Spanish omelettes and hummus with porridge on fruit - the variety of small-scale nutritional highlights knows no bounds at New Breakfast. Compared to the traditional brunch, New Breakfast seems young, dynamic and self-confident, yet decelerated and cosy. Breakfast is celebrated for hours in a small-scale setting with nuances of newly interpreted rituals.
The New Breakfast culture is also celebrated in gastronomy. The creation of a New Breakfast atmosphere detached from space and time requires new table concepts for the restaurants to give the laid table a fresh breeze. Enjoyment and social exchange are in the foreground. The dishes and meals become protagonists of a holistic table experience through their small-scale composition. The embodiment of pleasure through healthy, light but also hearty delicacies appears in the small pieces of tableware like a puzzle of taste.
Breaking with conventions is the motto of the New Breakfast. It's the same with the staging of the food and dishes. The deliberate break from a learned breakfast atmosphere is brought together by combining retro-chic etagères with the modern darkness of plates, serving platters and organic stoneware. Each piece stands on its own, creating a deliberate break in the look and feel of the tabletop concept. The variety of gastromic tableware elements creates an image all its own and its incongruity is what makes it a concept.
New Breakfast
The modern breakfast culture of the New Breakfast says goodbye to conventions: Anything that tastes and pleases may be combined – and that into the evening hours. The result is a lively mix of dishes and tableware. Egg Benedict on elegant white and blue porcelain, beetroot hummus in handcrafted bowls, colourful bagels on rustic stoneware plates and fresh coffee in black cups. Mix and match to perfection for the new way to enjoy breakfast.
Time for some bread
Whether made from rye, wheat or sourdough: bread is one of our favourite staple foods, which also plays a central role in gastronomy. For a snack with beetroot butter, we recommend organically shaped tableware in strong colours as a harmonious accompaniment to the wide variety of natural breads. The rustic tableware with effect glaze keeps a low profile despite its colourfulness and lets the food take precedence.
Breakfast Egg
The perfectly cooked egg, Japanese style: this onsen egg in a herb nest enriched with char caviar, spring onions and soy air is served in an organically shaped bowl in rustic grey that seems taken from nature. The bowl forms a nest for the food, giving space for food styling. Black stainless steel cutlery is the harmonious companion to the staging. A breakfast egg deluxe!
Breakfast in a Jar
Whether sweet or hearty – modern breakfast variations in a glass are conquering the gastronomy. Wax eggs with green herb cream and overnight porridge with berry sauce and pistachios not only impress with their cheerful colours. Served in transparent glasses, the culinary delicacies also arouse envious glances from the next table and make you want to try them. The transparency of the glass enhances the visual effect of freshness and creativity. Long slender spoons serve as suitable companions, perfectly rounding off the enjoyment from tall glasses.
Bowls for Breakfast
What could be better than a relaxing breakfast moment in the restaurant before the hustle and bustle of everyday life begins?! A bowl breakfast with Fluffy Japan pancakes and brioche muffins, served in artisan-looking tableware deliberately sets the scene for the meal. Combined with a fine bone china teapot and mugs without handles that serve as a hand-flatterer, breakfast is skillfully staged. Cutlery in a filigree two-tone design and plain juice glasses round off the effect. The necessary kick for the day!
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