"Fast Good" - Healthy, fast Indulgence

The characteristic of "Fast Good" is reflected in the careful selection of ingredients. The dishes are prepared from fresh and high-quality foods, often sourced regionally and seasonally. Health aspects are also taken into account, such as the use of whole grains, fresh vegetables and low-fat proteins. A conscious reduction of additives, sugar and saturated fats is also a focus of this trend to provide guests with a balanced diet. Salads, bowl dishes with whole grain rice or quinoa, freshly squeezed juices, vegetarian or vegan burgers and sandwiches with fresh ingredients are typical representatives of this gastronomic movement.

"Fast Good" is finding application in a wide range of food service establishments. From trendy street food stalls and food trucks to modern cafés and bistros, the trend is particularly present in urban environments where people are looking for high-quality food they can enjoy in a short time. Yet "fast good" is not limited to certain styles of cuisine; rather, this trend can be found in international, Mediterranean, Asian or vegetarian cuisine alike. This trend appeals especially to health-conscious people, fitness enthusiasts, and people who want to eat a conscious and balanced diet without sacrificing taste and convenience.

The impact of "Fast Good" on table concepts, place settings and tableware in the restaurant industry is considerable. Restaurateurs are increasingly focusing on a modern yet uncomplicated presentation of dishes. Tableware is simple and multifunctional to emphasize the simplicity of the food. Rustic wooden boards, plain porcelain or even recyclable and sustainable materials are used to support the ecological claim of "Fast Good".

The tableware in "fast food" restaurants often reflects the lightness and naturalness of the trend. Bright colors, smooth surfaces and organic shapes are characteristic of the tableware to emphasize the freshness and purity of the food served. The use of rustic stoneware or wood can reinforce the connection with nature and fresh ingredients. Often, sets contain only a few different pieces of tableware, which can be used multifunctionally for many different dishes.

The trend toward "Fast Good" is also having an impact on gastronomic language. Terms such as "superfood," "clean eating," "bowl," "farm-to-table," "plant-based," and "organic" are present in menus and promotional materials to emphasize the healthy aspect of dishes and appeal to the target group.